Complete 1993 Nightmare Before Christmas Vintage Toy collection
A Brief History of The Nightmare Before Christmas Toys and Collectibles
When The Nightmare Before Christmas premiered in late October 1993, Disney, the studio behind it, wasn’t so sure they’d have a hit on their hands with this strange, stop-animated attempt to infuse All Hallows’ Eve haunts with Yuletide cheer. (Or is it the other way around?)
On the one hand, the studio wanted it to be a success, so much so that they used Tim Burton’s name as a marketing strategy for the first time. Although Burton—acclaimed for directing Beetlejuice (1988), Edward Scissorhands (1990) and Michael Keaton’s two outings as Batman (in 1989 and 1992)—had conceived of and written Nightmare, he didn’t direct it; Henry Selick did, in his feature-directing debut.
On the other hand, Disney was leery enough of the movie’s admittedly bizarre imagery and often macabre humor, worthy of Edward Gorey and Charles Addams, to release it under its more mature Touchstone label.